What is Social Media Strategy?
Social media strategy is the communication plan of your brand to achieve your commercial objectives. These are the highest social media marketing objectives to assist your company achieve new levels. You must take them into account. You must target the correct social media platform to reach the target demographic for an efficient social media strategy. It also enables you to learn what the content and wants of your audience are. This method can assist establish a good brand reputation by tackling consumer concerns and achieving company goals.
Why is Social Media Marketing Strategy so important?
The brands must be on their heads with rapid replies to social media. One bad comment or negative tweet on social media can ruin your brands reputation. This provides big opportunity to your competitors
In order to avoid such a circumstance, social media strategy keeps the brand up to the task and leaves no excuse to any kind of complain from customers. Very few of the many social media agencies and social media in-house teams are able to implement a well planned strategy that understands customers and acts instantly.
A good social media strategy can sometimes save a brand. When Nestle Maggi was banned in 2015, the company turned to social media. The brand responded to all of the unfavourable comments and questions from customers, and maintained a firm front by stating that Maggi has no additional MSG. Nestle Maggi has once again won the hearts of Indians by addressing and communicating with them on social media.
Steps to create social media strategy
1) Know your purpose
Before creating a campaign or developing a social media strategy, consider what you want your brand to gain from it.Is it brand awareness?
- Is it to push sales?
- Is it to generate new leads?
- Is it to gain more followers?
- Generate traffic to your website?
Assume you wish to expand your website’s footprints through social media. What are your plans? The solution is to direct users or clients to your website via your social media networks. You can accomplish this by holding a social media contest that directs participants to the website, or by informing the public about discounts and offers that can only be redeemed on the website.
This method enhanced the brand’s contact with its followers on social media while also driving sales to the website. A well-executed social media plan with a clear campaign goal can work wonders for a brand.
2) Know your target audience
If your company sells high-end luxury vehicles and markets to lower-middle-class people on Facebook, your strategy is a complete failure. The car’s ideal target market would be wealthy businessmen. They have the money and the desire to buy the car.
Use the Value, Attitudes, and Lifestyle model to determine what type of audience is best suited to your product category. It assists you in knowing the primary motivation of consumers behind purchasing things. Along with analysing consumer behaviour, it also helps to understand consumer demographics such as age, income, gender, social position, and so on.
You may simply beat the competition if you understand the behaviour of your target audience. You can learn the following through research on your target audience:
- Which customers are you missing on?
- Which social media platforms do they use?
- Can they become your target audience?
- Create a social media strategy to redirect your competitors’ audience to your brand.
3) Know your Social media audience
Assume you are a company sells agarbattis. Your primary target audience is housewives in their 30s and up, and Facebook is the main platform for promotion. If you promote agarbattis on Twitter, you will not see an increase in sales because your target audience is not there on Twitter. When determining your target audience, you must also determine which social media platforms they use and why.
Furthermore, not all content is appropriate for all platforms. For example, suppose you sell a product that requires a lot of instructions. You can’t promote the brand on Twitter because of the character constraint of 250. Email marketing or Facebook can be used to keep the viewer’s interest for such information.
Short and transient content, which is not required in the long run, can be posted using Instagram’s 24hr story function. Also, because people’s attention spans on Instagram are extremely short, content must be quick and unusual in order to be memorable.
Other than this, you should also have to see:
- Which platform provides the most number of conversion rates or clicks?
- Analyze your competitors and check which platform their using?
- Use the right social media platform to make your content memorable.
4) Relevant Content
If you publish outdated content with your audience, they will be utterly unaware of the brand or will be disinterested in it. You must stay current with trends and incorporate them into your material.
For example, we are all surrounded with Coronavirus chit conversation, and Mumbai Police leveraged this subject as content for their unique social media strategy. The audiences instantly connected to itBusiness Management Articles, because it was relatable.
- Execution & Evaluation
- Keep an eye on your social media plan at all times when it’s being implemented.
- Check out for loopholes.
- See whether any rectification can be made in the middle of ongoing campaign?
- Which platform gets the most attention?
- What content does the audience like?
- Is there any negative feedback?
- Create & curate engaging content.